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Agenda

Keynote: The Xfinity Experience - How America's Largest Cable and Internet Company Connects With Customers One-to-One

Starts: 10:15 am | Ends: 11:00 am

Comcast Cable’s SVP of Brand Marketing and Communications, Todd Arata, chats about how Xfinity leverages data and technology to enable always-on customer experiences for the connected consumer. With a target audience that ranges from Baby-Boomers to Gen Y, Arata’s team has to be able to connect at a personal level at the largest scale across the most diverse audiences. Hear how they built the team and technological capability to do it, and how you can too.

View the session recording here. 

Speaker


Todd Arata
Senior Vice President, Brand Marketing, Comcast