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Lessons from Starbucks: How Brandful Employees Can Turn PR Disasters Into Marketing Wins

Starts: 11:10 am | Ends: 11:50 am

For many companies, employees are a large part of the brand, especially those like Starbucks that are in the customer service industry. You could be missing out if your content is not aligned with the company culture. Learn the six brandful channels that pump the voice of employees into your content and help build deep trust that cannot be broken by PR disasters.

View session recording here. 


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