Lois Brayfield is President of J.Schmid, a cross-channel marketing agency helping clients position for growth in a changing world. Brayfield is an award-winning direct marketing strategist, recognized for her “new thinking” and analytical approach to brand and creative strategy. For over 30 years, she’s worked worldwide with notable consumer and B2B brands both large and small. Clients include Hallmark, IKEA, Journeys, Legal Seafoods, American Express, Brookstone, Jockey and Marks & Spencer of the UK. Her innovative approach is shared in over 100 articles and dozens of speaking engagements worldwide. Her expertise spans every aspect of the customer experience … from strategic design, brand development to marketing strategies and testing.