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Speakers » Jeanette McMurtry

CMO and Founder, e4marketing

McMurtry is an entrepreneurial founder and operator of a consulting business serving start-ups to Fortune 100 brands. The Target Marketing blogger specializes in marketing psychology. She provides strategy, program development and execution for global B-to-B and B-to-C businesses, helping them achieve “unthinkable” ROI and lifetime value via customer engagement, CX, CRM strategies, social, digital and marketing initiatives based upon psychological triggers. McMurtry is an author for McGraw-Hill and a DMA instructor and presenter.