Brought to you by: Target Marketing

Agenda

Building Gen Y, Z Audience: Give Them What They Want - What They Really, Really Want

Starts: 10:15 am | Ends: 11:00 am

Location: Auditorium

Marketers who are wondering how to authentically market to Gen Z and Millennial consumers will want to attend this keynote. Windsor Hanger Western is sharing her advice based on co-founding Her Campus Media, the leading media brand for college women. She is uniquely positioned to speak to the challenge of authentically marketing to Gen Z and Millennial consumers. Since founding Her Campus more than seven years ago, the reigning Target Marketer of the Year has led brands across industries in positioning themselves and expanding awareness to this notoriously fickle audience.

Attendees will learn how to:

  • Master trending social platforms and extensions (instastories, snapchat, etc.)
  • Use trusted Influencers as your brand mouthpiece
  • Build a community of brand advocates to do your marketing for you

Speaker