Brought to you by: Target Marketing


5 Emotions That Fuel Sales and How to Tap Into Them

Starts: 11:10 am | Ends: 11:50 am

Location: Auditorium

Human beings make decisions based on emotions, and follow those decisions with logic. As a copywriter, my job is to find out what emotion is going to drive a person to act and write something that will trigger that emotion. During this presentation we will talk about 5 specific feelings that make people buy or donate. We’ll talk about how to write copy that will stir up those emotions and channel that energy into a sale.

Listen to the recorded session here!