“Great online experience - as a CEO who's time is critical, you provided the right plug-and-play venue to meet my time/resource needs - Thank You!”
— Chris Ballard
Pacific Northwest Print & Fulfillment, Inc.
Starts: 11:10 am | Ends: 11:50 am
Human beings make decisions based on emotions, and follow those decisions with logic. As a copywriter, my job is to find out what emotion is going to drive a person to act and write something that will trigger that emotion. During this presentation we will talk about 5 specific feelings that make people buy or donate. We’ll talk about how to write copy that will stir up those emotions and channel that energy into a sale.